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Think Pink: Crocheting for the cure
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BERNE, Ind. -- DRG is partnering to promote breast cancer awareness through a new crochet pattern book called Think Pink. The book features a variety of crocheted patterns in pink, inviting needlecrafters to crochet for the cure.

Heidi Floyd, breast cancer survivor; Linda Malkas, PhD, co-director of the Indiana University Simon Cancer Center breast cancer research program; and Mary Maxwell, development director for the IU cancer center, recently accepted a donation of $3,900 to the center from DRG as the company's first proceeds donation to the center.

DRG has pledged a portion of the proceeds from each Think Pink book to research, dedicating Think Pink to all the women who have faced the difficult challenges of breast cancer.

Think Pink includes 35 crochet designs, with patterns written in a variety of skill levels. Needlecrafters can crochet pink hats, scarves, lapghans, slippers and other items that incorporate the pink ribbon associated with breast cancer awareness. The items can be worn as a statement of support or given as a gift to offer care and comfort.

"When we came up with the idea of publishing a book of crocheted projects intended to promote breast cancer awareness, we never dreamed of the response we'd receive," said Connie Ellison, Annie's Attic catalog merchandising director. "Our call for designs brought not only dozens of wonderful crocheted items, but touching personal stories from many of the designers, as well. Some of the stories are included in the book."

Products used in Think Pink can be purchased from local craft, fabric and variety stores or from the Annie's Attic catalog. The catalog is available at AnniesAttic.com.

Annie's Attic is a leading DRG brands. Other brands include The Needlecraft Shop, House of White Birches, American School of Needlework and Clotilde.

Crocheters can also access the Annie's Attic catalog from the DRG Web site at DRGnetwork.com, where information is available about additional books, magazines and pattern booklets produced through the company's publishing division.




About DRG: DRG (www.DRGnetwork.com) is in its third generation of Muselman family ownership in Berne, Ind. The company consists of a direct marketing division, featuring craft and nostalgia products, and a marketing services/fulfillment division in East Texas. DRG publishes magazines and books, and also offers kits and supplies under consumer brands that include House of White Birches, Annie's Attic, Clotilde, The Needlecraft Shop and American School of Needlework. Most print products are also available for download via the Internet. The fulfillment division, Strategic Fulfillment Group (SFG), in Big Sandy, Texas, offers database marketing and Internet services alongside traditional subscription and product fulfillment.