DRG creates instructional DVD to accompany crochet publication
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Tunisian crochet has a multi-national history, with early examples found in Africa and Central Asia. It was a popular technique in the Victorian era and was frequently referred to as afghan stitch.
The DVD leads viewers through a step-by-step demonstration of the Tunisian techniques and patterns used in the book, featuring all of the pattern pages and instructions contained in the book.
DRG's Director of Digital Imaging Scott Campbell and Photo Stylist Martha Coquet filmed the DVD in the DRG Texas photo studio, with Editor Michele Maks and Designer Kim Guzman working as advisors to ensure the accuracy of the instructional information.
The DVD begins with a tutorial of how to do basic Tunisian stitches, followed by a series of step-by-step instructions for each of the book's patterns. In all, there are 10 Tunisian stitch patterns and 10 projects showing how to combine basic Tunisian stitches to create the Tunisian lace patterns created especially for the book.
This DVD project is an expansion of an earlier project, a pattern leaflet called Learn to Tat, which also included a DVD. The leaflet's success prompted DRG to expand into the "learn to" arena for pattern books.
Learn to do Tunisian Lace Stitches retails for $14.95
About DRG: DRG (DRGnetwork.com) is in its third generation of Muselman family ownership in Berne, Ind. The company consists of a direct marketing division, featuring craft and nostalgia products, and a marketing services/fulfillment division in East Texas. DRG publishes magazines and books, and also offers kits and supplies under consumer brands that include House of White Birches, Annie's Attic, Clotilde, The Needlecraft Shop and American School of Needlework. Most print products are also available for download via the Internet. The fulfillment division, Strategic Fulfillment Group (SFG), in Big Sandy, Texas, offers database marketing and Internet services alongside traditional subscription and product fulfillment.
