Clotilde joins Annie's catalog
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The move is part of the strategy to consolidate all of the Annie's family of products under the one brand and make Annie's the first name in crafts.
All of the products offered separately under the Clotilde name (quilting and sewing), and on the website of the same name, are now part of a new, more comprehensive AnniesCatalog.com website.
Over a period of months, Clotilde customers were introduced to the change with notices on the Clotilde and Annie's websites and in the catalog, emails and package inserts in outgoing Clotilde and Annie's orders.
Behind the scenes, catalog merchants, Web development staff and Fulfillment Services Director Robin Rothe (working with Strategic Fulfillment Group), prepared for joining the two entities and the integration of tens of thousands of products and associated information from Clotilde into the Annie's universe.
The effort involved hundreds of hours of preparation. The cutover from two entities to one was launched during a marathon early-morning, 14-hour programming session.
The combined website has new navigation and multi-technique homepage, encompassing the full breadth of our craft catalog products.
DRG (DRGnetwork.com) is part of the third-generation Muselman family business headquartered in Berne, Ind., near Fort Wayne. It is comprised of two divisions: Annie's and Strategic Fulfillment Group (SFG).
Annie's (Annies-Publishing.com) is based in Berne, with Country Sampler operations in St. Charles, Ill. Its products -- including magazines, books, kits and supplies, online classes and TV programming -- are targeted to home and family interests, including crafts, nostalgia and home decor.
SFG (StrategicFulfillment.com) provides state-of-the-art fulfillment and database marketing services out of a 140,000-square-foot facility in East Texas.
The Muselman business began in 1925 with the founding of Economy Printing Concern in Berne. EP Graphics, as it is known today, is still owned by the Muselman family. It specializes in high-quality, four-color web printing for catalogs and magazines.
