DRG News Releases

DRG upgrades online catalog capabilities

BERNE, Ind.-- DRG, nationally-known publisher of special-interest books and magazines, with products sold direct to consumers through two company catalogs, has chosen Movada Media Inc. as the developer and host of its Annie's Attic and Clotilde Virtual Catalog!™ on the Web.

The Movada solution is SEO (search engine optimization) friendly, optimized for search engine spiders and touted as the ultimate consumer-friendly online catalog shopping system.

Movada Media Inc. is an international software company headquartered in Winnipeg, Manitoba, Canada, with offices in New Jersey and Nevada. Movada offers cutting-edge technology through its

Virtual Catalog!™ online shopping system that is able to duplicate DRG's printed catalogs on DRG's catalog Web sites.

Virtual Catalog!™ has a number of features that make browsing easier. Its strong features promote electronic catalog browsing, and it solidly integrates with the catalog Web sites, providing clear navigation between the catalog presentation and the shopping cart.

The online pages flip quickly, and customers can bookmark products using "My Favorites," allowing them to move quickly and easily to the pages they are most interested in seeing. Another user-friendly feature is the ability to zoom in on text and images, enlarging images up to three times.

"Movada's SEO friendly HTML-based solution is a huge improvement over our previous presentation," said Marylee Klinkhammer, DRG Web development director. "We had been looking for a good solution for more than two years, and I was pleased to find something that really integrated the virtual catalog and the e-commerce Web site."

Within a few weeks of its launch, the updated Annie's Attic catalog presentation jumped to the top of the Google search results, and Clotilde's virtual catalog moved to the first page of results.

DRG's goal in providing the online catalog upgrades is to create an online experience that is as close as possible to browsing a printed catalog, giving DRG clients another option as they search for and purchase crafting supplies.

DRG began its catalog division in 1993, offering both mail order and call-in capabilities. Today, customers can call or FAX an order, place an order through the mail, or access the interactive catalog Web sites at AnniesAttic.com and Clotilde.com. The catalog call center, along with processing and fulfillment services, is housed at Strategic Fulfillment Group, DRG's fulfillment division in Big Sandy, Texas.

About DRG: DRG (www.DRGnetwork.com) is in its third generation of Muselman family ownership in Berne, Ind. The company consists of a direct marketing division, featuring craft and nostalgia products, and a marketing services/fulfillment division in East Texas. DRG publishes magazines and books, and also offers kits and supplies under consumer brands that include House of White Birches, Annie's Attic, Clotilde, The Needlecraft Shop and American School of Needlework. Most print products are also available for download via the Internet. The fulfillment division, Strategic Fulfillment Group (SFG), in Big Sandy, Texas, offers database marketing and Internet services alongside traditional subscription and product fulfillment.