Waddick oversees the company's newest growing business, database marketing and business intelligence. He brings more than 15 years of direct and database marketing experience, having worked for catalog companies that include Arizona Mail Order, SkyMall and Lands End.

He has been on the client side of the direct marketing industry for several years, using database marketing methods to build and grow successful circulation marketing plans. He now brings that knowledge to the vendor side in developing new tools and services to fuel growth for SFG's database marketing business and partners.

"I am very excited to be part of the SFG team, and I look forward to growing database marketing services," said Waddick. "With experience in database marketing for some large catalogers, I have direct experience regarding how database marketing can benefit a company in making good business decisions."

SFG's database marketing solution helps its business partners consolidate and analyze core business data by taking the thousands of points of customer data collected and turning that data into information -- positioning it as intelligence to maximize marketing decisions.

The suite of services includes business intelligence, data mining and analysis, campaign management, and enhanced merge purge.

SFG President/COO Tony Pytlak said, "SFG's growth is being fueled by its integrated relational database, as well as by talented individuals who know how to leverage information and tools for the ultimate benefit of our partners. Steve's background in direct and database marketing is a solid addition to the company's management team."

SFG is located in Big Sandy, Texas, 100 miles east of Dallas, and is a premier provider of advanced subscription, catalog, continuity and product fulfillment systems and technologies.

Additional information about the company and its database marketing solutions and other advantages is available online at www.StrategicFulfillment.com.

SFG is the fulfillment division of DRG, www.DRGnetwork.com.