Mark Oedekoven

Annie’s Vice President of Marketing

Mark Oedekoven serves as vice president of marketing, a position he assumed in July 2018. He brings several years of omni-channel executive leadership.

His experience ranges from retail and direct mail to consulting, consumer packaged goods and agriculture, with extensive executive leadership within the omni-channel environment.

Oedekoven began his career as a statistician for ConAgra Foods, the maker of many leading food brands. He spent time consulting before joining Cargill. He served in marketing at Carlson Marketing Group where he consulted, sold and delivered loyalty and other marketing programs to Fortune 1000 companies throughout the world. He then joined Business Incentives where he led consumer marketing and sale incentive insight and programs. In the past several years, Oedekoven has led the marketing efforts of Oriental Trading Company, Harry & David, Blair and Haband.

He and his wife, Kim, have four boys active in sports.